Tesla - Retirement Material Concept

Worked together with a financial institution to envision design concepts tailored specifically for Tesla, in the event they became a client. The objective of the materials was to empower Tesla employees with comprehensive knowledge about their prospective retirement plan provider and guide them through the necessary steps of the transition, while also following Tesla’s brand (at the time).

In order to learn Tesla's brand, an extensive research journey ensued. This involved delving into various online resources including annual reports, internal training manuals, brand guidelines, and examination of their website’s design and code. Through this process, I gained insights into the nuances of Tesla's brand identity, including typography guidelines, color palettes, and other key elements. This enabled the faithful replication of Tesla's brand in the design concepts presented.

*These designs were conceived purely as concepts and do not represent any existing client relationship or confidential information.