Swifty Dialogues - Branding & Web Design
Year: 2017 - Present
Swifty Dialogues is a comedy podcast featuring three hosts portraying exaggerated versions of themselves. To capture the essence of playful banter, I crafted a lighthearted brand identity. Beginning with a curved font, I created a monogram logo that doubles as a speech bubble. Complementing this, I curated a color palette anchored by a youthful light blue. Finally, to complement the personalities of the hosts, I illustrated avatars of them in a flat-design style. The illustration style was also chosen to streamline character animation from a workflow perspective.
The website prioritizes user engagement, prompting subscriptions and providing easy access to episodes. Overall, our branding strategy combines creativity and functionality for an enjoyable listener experience.