Dow - Retirement Material Concept

Worked together with a financial institution to envision design concepts tailored specifically for Dow, in the event they became a client. The objective of the materials was to empower Dow employees with comprehensive knowledge about their prospective retirement plan provider and guide them through the necessary steps of the transition, while also following Dow’s brand (at the time).

In order to learn Dow's brand, an extensive research journey ensued. This involved delving into various online resources including annual reports, internal training manuals, brand guidelines, and examination of their website’s design and code. Through this process, I gained insights into the nuances of Dow's brand identity, including typography guidelines, color palettes, and other key elements. This enabled the faithful replication of Dow's brand in the design concepts presented.

*These designs were conceived purely as concepts and do not represent any existing client relationship or confidential information.