CVS - Retirement Material Concepts

Worked together with a financial institution to envision design concepts tailored specifically for CVS, in the event they became a client. The objective of the materials was to empower CVS employees with comprehensive knowledge about their prospective retirement plan provider and guide them through the necessary steps of the transition, while also following CVS’s brand (at the time).

In order to learn CVS's brand, an extensive research journey ensued. This involved delving into various online resources including annual reports, internal training manuals, brand guidelines, and examination of their website’s design and code. Through this process, I gained insights into the nuances of CVS's brand identity, including typography guidelines, color palettes, and other key elements. This enabled the faithful replication of CVS's brand in the design concepts presented.

*These designs were conceived purely as concepts and do not represent any existing client relationship or confidential information.